Become a Content Powerhouse

Stop staring at a blank page. Learn to use AI to brainstorm ideas, draft compelling copy, and repurpose your best content across every channel, allowing you to create more, better content in a fraction of the time.

Personalize Campaigns at Scale

Move beyond generic messaging. Discover how to use AI to analyze audience data and generate personalized email and social media campaigns that resonate with specific segments, dramatically increasing engagement and conversion rates.

Optimize Your Data Strategy 

Justify your marketing spend with clear results. This course teaches you to use predictive analytics to optimize your campaigns and AI-powered research to quickly analyze competitors and market trends, ensuring your strategy is always informed by data.

About the Course

This course is a practical playbook for marketers who want to integrate AI into every stage of the funnel. We provide actionable workflows for creating personalized content, building a data-driven SEO strategy, and using predictive analytics to optimize campaign performance. You’ll learn the skills to automate your marketing engine, from generating ad copy to analyzing results, freeing you to focus on the high-level strategy that drives growth. By the end of this course, you will have the tools to build a more efficient, intelligent, and profitable marketing operation. AI Topic Keywords: AI for Marketing, Personalized Content, SEO Strategy, Predictive Analytics, Campaign Optimization, Social Media Marketing, Email Marketing, Market Research, Competitor Analysis, Content Creation, Funnel Automation. Specific Skills Learned: Content Strategy & Creation, SEO Keyword Research, Email Campaign Management, Social Media Management, Competitor Analysis, Performance Measurement, ROI Analysis, Audience Segmentation, Funnel Automation.

Course Creator. Coach. Consultant.

Brett Price is a business and technology consultant with over 25 years of experience helping small and medium-sized organizations improve productivity through strategic planning, operational improvements, and digital transformation. As a founder of AIQGroup.ca, he has trained hundreds of leaders and teams to leverage digital technologies and AI. This AI Learning Series distills these insights into practical, role-specific training, empowering you to do more with less in today’s fast-changing world.

Course Curriculum

6 Chapters · 27 Lessons

  1. 1

    OVERVIEW: AI Use Cases for Marketing

    1. (Included in full purchase)

      AI Go-to-Market Performance

    2. (Included in full purchase)

      AI Driven Market & Product Strategy

  2. 2

    4.4.1: PRODUCTS

    1. (Included in full purchase)

      4.4.1.1: Market Research and Competitor Analysis

    2. (Included in full purchase)

      4.4.1.2: Customer feedback from surveys and reviews

    3. (Included in full purchase)

      4.4.1.3: New product feature ideas or service offerings

    4. (Included in full purchase)

      4.4.1.4: Value propositions and positioning statements

    5. (Included in full purchase)

      QUIZ

  3. 3

    4.4.2: PRICE

    1. (Included in full purchase)

      4.4.2.1: Competitor pricing models

    2. (Included in full purchase)

      4.4.2.2: Customer price sensitivity through data analysis

    3. (Included in full purchase)

      QUIZ

  4. 4

    4.4.3: PLACE

    1. (Included in full purchase)

      4.4.3.1: Marketing and sales channels

    2. (Included in full purchase)

      4.4.3.2: Website user experience (UX) for conversion rate optimization (CRO)

    3. (Included in full purchase)

      QUIZ

  5. 5

    4.4.4: PROMOTION

    1. (Included in full purchase)

      4.4.4.1: Keyword research and plan SEO topic clusters

    2. (Included in full purchase)

      4.4.4.2: Brand voice

    3. (Included in full purchase)

      4.4.4.3: Blogs and report content

    4. (Included in full purchase)

      4.4.4.4: Long-form content repurposing for social media and email marketing

    5. (Included in full purchase)

      4.4.4.5: Social Media Content Creation and Scheduling

    6. (Included in full purchase)

      4.4.4.6: Email marketing campaigns

    7. (Included in full purchase)

      4.4.4.7: A/B test ad copy for digital campaigns

    8. (Included in full purchase)

      4.4.4.8: Predictive analytics for campaign optimization

    9. (Included in full purchase)

      4.4.4.9: Creating charts and summarizing data for stakeholder reports

    10. (Included in full purchase)

      4.4.4.10: Draft press releases and media pitches

    11. (Included in full purchase)

      QUIZ

  6. 6

    4.4.5: PEOPLE (CUSTOMER RELATIONSHIPS)

    1. (Included in full purchase)

      4.4.5.1: Building a simple chatbot for 24/7 customer support

    2. (Included in full purchase)

      4.4.5.2: Social media mentions monitoring and community engagement management

    3. (Included in full purchase)

      QUIZ

What People Are Saying

Join others who have taken this course and see the impact AI can have on your work

”
“AIG brought our "new parent" training education program to life. We had the content but no experience with educational platforms or how to effectively present the information to our clients. They provided creative effective options. They listened to our needs, problem solved, trained our staff and created an education program that we can be proud of for years. I would highly recommend AIQ to any organization wanting to set up training programs for staff or clients.”
Delia R.

Executive Director, BC Non-Profit

”
“AIQ was instrumental in encouraging and leading our digital transformation. They successfully worked with us to design, build, test and refine a Custom GPT "Virtual Therapy Assistant" and are now effectively training our sector consisting of hundreds of therapists across the province through the implementation stage. They truly listened, tackled many questions with ease, researched best practice and led the initiative extremely well.”
Denise W.

Executive Director, BC Non-Profit

”
“AIQ has been a “champion” of our organization since our inception. Through the Columbia Basin Trust Non-Profit program, they worked with us on developing first strategic plan, and most recently, presented an informative and valuable AI presentation at our Speaker Series. Currently we are working with them again to streamline our information management and production workflows. I endorse AIQ and would be excited to refer our members to this AI learning series."
Kevin P.

Executive Director, BC Outdoor Economic Development Organization

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