Prioritize High-Value Leads

Stop chasing dead ends. Learn to use AI for intelligent lead scoring, allowing you to instantly identify the prospects most likely to convert so you can focus your time and energy on the deals with the highest probability of closing.

Accelerate Your Sales Cycle

Eliminate the administrative drag that kills deal velocity. Discover how to automate CRM data entry, meeting summaries, and follow-up sequences, ensuring you maintain momentum with every prospect and shorten the time from pipeline to "closed-won."

Master Every Sales Conversation

Turn the art of sales into a science. This course shows you how to use conversation intelligence to analyze your sales calls, identify what top performers do differently, and get data-driven coaching insights to improve your objection handling and overall effectiveness.

About the Course

This course is a hands-on playbook for sales professionals looking to integrate AI into their daily workflow. We move beyond theory to provide practical strategies for AI-powered prospecting, personalized outreach, and intelligent sales forecasting. You'll learn to use conversation intelligence for data-driven coaching and automate the time-consuming administrative tasks that slow you down. By the end of this course, you will be equipped with the AI skills to build a bigger pipeline, accelerate your deal flow, and exceed your sales targets. AI Topic Keywords: AI for Sales, Lead Scoring, Sales Automation, Conversation Intelligence, Sales Forecasting, Prospecting, CRM Automation, Deal Acceleration, Sales Coaching, Sales Playbooks. Specific Skills Learned: Lead Prioritization, Prospecting Strategy, Personalized Outreach, Sales Cycle Management, Objection Handling, Performance Coaching, CRM Management, Sales Forecasting, Deal Acceleration.

Course Creator. Coach. Consultant.

Brett Price is a business and technology consultant with over 25 years of experience helping small and medium-sized organizations improve productivity through strategic planning, operational improvements, and digital transformation. As a founder of AIQGroup.ca, he has trained hundreds of leaders and teams to leverage digital technologies and AI. This AI Learning Series distills these insights into practical, role-specific training, empowering you to do more with less in today’s fast-changing world.

Course Curriculum

8 Chapters · 44 Lessons

  1. 1

    OVERVIEW: AI Use Cases For Sales

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      VIDEO: About Us

    3. VIDEO: Course Overview Free preview
    4. (Included in full purchase)

      AI for Sales Roles (Part 2)

    5. (Included in full purchase)

      AI for Sales Roles (Part 1)

  2. 2

    4.5.1: The Marketing Handoff & AI-Powered Prospecting

    1. (Included in full purchase)

      4.5.1.1: The Handoff: Turning a Marketing Lead (from Course 4.4) into a Sales-Ready Lead

    2. (Included in full purchase)

      4.5.1.2: Building Your Ideal Customer/Donor Profile (ICP) with Al Analysis

    3. (Included in full purchase)

      4.5.1.3: Crafting Personalized Outreach Emails and LinkedIn Messages at Scale

    4. (Included in full purchase)

      4.5.1.4: Monitor Social Media for "Buying Signals"

    5. (Included in full purchase)

      4.5.1.5: Local Market & Competitor Analysis

    6. (Included in full purchase)

      4.5.1.6: (Nonprofit Focus) Donor Prospecting & Grant Research

    7. (Included in full purchase)

      QUIZ

  3. 3

    4.5.2: AI Lead Scoring & Prioritization

    1. (Included in full purchase)

      4.5.2.1: Automatically Score and Rank Inbound Leads

    2. (Included in full purchase)

      4.5.2.2: Analyzing Prospect Engagement (Email Opens, Page Views) to Determine Interest

    3. (Included in full purchase)

      4.5.2.3: Clean, Deduplicate, and Enrich Your CRM Data

    4. (Included in full purchase)

      4.5.2.4: Applying the PACT Framework (Pain, Authority, Capacity, Timeline)

    5. (Included in full purchase)

      4.5.2.5: Re-engaging Cold Leads with Al-Generated Nurture Campaigns

    6. (Included in full purchase)

      QUIZ

  4. 4

    4.5.3: The AI-Powered Sales Meeting

    1. (Included in full purchase)

      4.5.3.1: Generating Pre-Meeting Briefing Docs

    2. (Included in full purchase)

      4.5.3.2: Sales Pitch Practice and Role-Playing

    3. (Included in full purchase)

      4.5.3.3: Automating Meeting Summaries, Action Items, and Follow-Up Emails

    4. (Included in full purchase)

      4.5.3.4: Analyzing Conversation Transcripts for Coaching and Insights

    5. (Included in full purchase)

      4.5.3.5: Drafting & Personalizing Sales Proposals (The 1-Page Proposal)

    6. (Included in full purchase)

      4.5.3.6: Creating a "Battle Card" for Objection Handling (e.g., "You're too expensive")

    7. (Included in full purchase)

      QUIZ

  5. 5

    4.5.4: Accelerating the Deal: Proposals & Closing

    1. (Included in full purchase)

      4.5.4.1: Drafting First-Pass Proposals, SOWs, and Quotes

    2. (Included in full purchase)

      4.5.4.2: Al-Powered Analysis of RFPs (Requests for Proposals)

    3. (Included in full purchase)

      4.5.4.3: Generating Customized Contracts from Templates

    4. (Included in full purchase)

      4.5.4.4: Building "Objection Handling" Battle Cards

    5. (Included in full purchase)

      4.5.4.5: Al-Assisted Negotiation Preparation

    6. (Included in full purchase)

      QUIZ

  6. 6

    4.5.5: AI for Sales Analytics & Forecasting

    1. (Included in full purchase)

      4.5.5.1: Generating Plain-Language Sales Reports

    2. (Included in full purchase)

      4.5.5.2: Al-Powered Sales Forecasting to Predict Revenue

    3. (Included in full purchase)

      4.5.5.3: Analyzing Your Sales Pipeline to Identify Bottlenecks

    4. (Included in full purchase)

      4.5.5.4: Identifying Your Most Profitable Customer Segments

    5. (Included in full purchase)

      QUIZ

  7. 7

    4.5.6: Capstone: Building Your "Living" AI Sales Playbook

    1. (Included in full purchase)

      4.5.6.1: Using Al to Consolidate Your Best Scripts, Templates, and Battle Cards

    2. (Included in full purchase)

      4.5.6.2: Creating a "Dynamic Playbook" with Performance Data

    3. (Included in full purchase)

      4.5.6.3: Tools for Onboarding New Sales Hires with Your Playbook

    4. (Included in full purchase)

      4.5.6.4: Final Project: Build a "My First Al Playbook" Capstone

    5. (Included in full purchase)

      QUIZ

  8. 8

    4.5.7 Course Wrap Up

    1. (Included in full purchase)

      AUDIO: Course Recap

    2. (Included in full purchase)

      Wrap-Up & Next Steps

    3. (Included in full purchase)

      SURVEY

What People Are Saying

Join others who have taken this course and see the impact AI can have on your work

”
“AIG brought our "new parent" training education program to life. We had the content but no experience with educational platforms or how to effectively present the information to our clients. They provided creative effective options. They listened to our needs, problem solved, trained our staff and created an education program that we can be proud of for years. I would highly recommend AIQ to any organization wanting to set up training programs for staff or clients.”
Delia R.

Executive Director, BC Non-Profit

”
“AIQ was instrumental in encouraging and leading our digital transformation. They successfully worked with us to design, build, test and refine a Custom GPT "Virtual Therapy Assistant" and are now effectively training our sector consisting of hundreds of therapists across the province through the implementation stage. They truly listened, tackled many questions with ease, researched best practice and led the initiative extremely well.”
Denise W.

Executive Director, BC Non-Profit

”
“AIQ has been a “champion” of our organization since our inception. Through the Columbia Basin Trust Non-Profit program, they worked with us on developing first strategic plan, and most recently, presented an informative and valuable AI presentation at our Speaker Series. Currently we are working with them again to streamline our information management and production workflows. I endorse AIQ and would be excited to refer our members to this AI learning series."
Kevin P.

Executive Director, BC Outdoor Economic Development Organization

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